* Echo - A strategic approach to harnessing Viacom's unparalleled social reach with customized programs for ad partners.
* Viacom Vantage - Using a combination of Viacom's proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities. Velocity Product Group's industry-leading offerings consist of a comprehensive slate of solutions, including: The group will also be the bridge between advertising partners and 645 million socially engaged fans across Viacom's brands. This new team of nearly two dozen Velocity Product experts is charged with growing strategic partnerships, spearheading product development, and augmenting sales efforts across the entire Viacom network portfolio. Deborah Brett becomes VP of Velocity Products Group reporting to Iooss. Reporting to Herbst-Brady are Kalina Nikolova, SVP Strategy, and Sarah Iooss, who steps into the newly created role of SVP, Velocity Product Group. Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of product offerings from the Velocity Product Group, totaling more than 100 blue chip clients after this year's Upfront.Įlizabeth Herbst-Brady, who reports to Lucas, oversees the team in her expanded role as Executive Vice President of Ad Sales Strategy and Products. "As the industry's largest sales distribution network, Viacom's Ad Sales organization and the new Velocity Product Group bring our ad partners unrivaled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience." "Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings," said Jeff Lucas, Viacom Head of Sales. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr. In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales' pioneering social and data products to super-serve clients.
NEW YORK-( BUSINESS WIRE)-Viacom (NASDAQ: VIAB, VIA) today announced the launch of the Velocity Products Group, a new division within Viacom Ad Sales designed to bring multi-platform social partnerships, products, and services to clients.
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